Precursions

WE NEED TO PROTECT THE HUMANITY OF BUSINESS FROM AI

We are told that the rise of an unmatched AI superintelligence is now inevitable.

Dec 2 • Rob Hornby

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November 2025

AI THREATENS CONSULTANTS BUT THEY WON’T GO THE WAY OF BLOCKBUSTER

This is an article I wrote with David Garfield, my Co-CEO, originally published in The Times.

Nov 26 • Rob Hornby

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October 2025

DALÍ VS DALL-E: WHY AI NOVELTY LAGS HUMAN CREATIVITY

Why AI can't match human creativity and probably never will.

Oct 7 • Rob Hornby

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September 2025

AI ADOPTION IS NOW MORE IMPORTANT THAN AI INNOVATION

AI innovation is an essential strategic vector for competing nations.

Sep 3 • Rob Hornby

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July 2025

WHY WE SHOULDN'T EXPECT AI TO BE MORE MORAL THAN US

“Do as I say, not as I do” may be delivered with a wry smile, but it reveals a deeper truth: we often hold others to moral standards we ourselves fail…

Jul 30 • Rob Hornby

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THERE IS NO “I” IN AI

WHY HUMANS MUST MANAGE MATTERS OF CONSEQUENCE

Jul 8 • Rob Hornby

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